Monetization Guide
MyClaude creators receive 92% of each sale via Stripe Connect. Free products build reputation; paid products build revenue.
MyClaude creators receive 92% of each sale via Stripe Connect. Free products build reputation; paid products build revenue.
This guide covers the revenue model, how to connect Stripe, pricing strategies that work, and the mechanics of getting paid. Start with the revenue model — it informs every pricing decision.
Revenue model
Every paid transaction on MyClaude follows the same split:
| Component | Rate | Notes |
|---|---|---|
| Creator revenue | 92% of sale price | Paid out via Stripe Connect |
| Platform fee | 8% of sale price | Covers infrastructure, content scanning, payments |
| Stripe processing | ~2.9% + $0.30 | Deducted from creator's 92% by Stripe |
On a $20 sale:
- Buyer pays: $20.00
- Platform receives: $1.60 (8%)
- Creator receives before Stripe: $18.40 (92%)
- Stripe deducts: ~$0.88 (2.9% + $0.30)
- Creator net: ~$17.52
Free products have no fees and no revenue. They are a tool for building reputation, downloads, and reviews — which convert into paid product sales.
Free vs. paid
Free and paid are not opposites. They are a strategy.
| Dimension | Free | Paid |
|---|---|---|
| Barrier to install | None | Requires payment decision |
| Downloads | Higher | Lower |
| Stripe required | No | Yes |
| Builds reviews | Yes | Yes |
| Builds revenue | No | Yes |
| Best for | Entry-level products, lead-generation for paid work | Proven, high-value products |
A common creator path: publish a free version of your skill that handles 80% of the use case, then sell a paid Pro version with the remaining 20% that professionals need. The free product feeds the paid funnel.
Pricing strategies
Value-based pricing
Price what the skill is worth to the buyer, not what it cost you to build. A skill that saves a developer 30 minutes per week is worth more than $5 — even if you wrote it in an afternoon.
| Price range | Positioning |
|---|---|
| $0 | Free — builds downloads and reputation |
| $1–$9 | Impulse buy — low friction, high volume |
| $10–$29 | Considered purchase — clear value proposition required |
| $30–$99 | Professional tool — niche expertise, strong reviews needed |
| $100+ | Enterprise tier — deep integration, support implied |
Niche over breadth
"Code reviewer" competes with free tools. "Django REST Framework security auditor" has defensible value. Narrow pricing at $15-29 outperforms broad pricing at $5 — because the buyer with the specific problem will pay for the exact solution.
Version strategy
Start at $0 or $5. Validate with downloads and reviews. Raise price when reviews confirm value. The market will tell you when you are underpriced — people start thanking you in reviews for things they expected to pay more for.
Setting up Stripe Connect
Why Stripe Connect?
MyClaude uses Stripe Connect Express so creators are paid directly — the platform never holds your money. Every sale triggers a direct transfer to your Stripe account.
How to connect
- Go to myclaude.sh/dashboard/settings
- Click Connect Stripe
- Complete Stripe's onboarding (country, business type, bank account, identity verification)
- Return to MyClaude — your dashboard shows Stripe: Connected
Stripe onboarding takes 3-5 minutes for most creators. Identity verification (required by Stripe for payouts) may take up to 24 hours in some regions.
Stripe account requirements
| Requirement | Details |
|---|---|
| Country | Stripe Connect is available in 35+ countries |
| Bank account | Must be in the same currency as your payout currency |
| Identity | Government ID required for payouts above Stripe's verification threshold |
| Business type | Individual or company both work |
You do not need a registered business. Individual creators use Stripe Connect as sole proprietors.
Payout schedule
Stripe's standard payout schedule applies: payouts are typically initiated 2 business days after a successful charge. The exact timing depends on your Stripe account settings and country.
| Event | Timing |
|---|---|
| Buyer completes purchase | Immediate |
| Stripe charge confirmed | ~30 seconds |
| Transfer initiated to creator | 2 business days (standard) |
| Funds in bank account | 1-2 additional business days depending on bank |
You can view your payout history and upcoming transfers in your Stripe Express Dashboard. Access it from MyClaude Settings.
Can I change my price?
Yes. Update price in vault.yaml and run myclaude publish. The new price applies to future purchases immediately. Buyers who already purchased retain access — price changes do not affect existing orders.
You can set price: 0 at any time to make a paid product free. You cannot retroactively charge existing free-product users.
Tips for maximizing revenue
Publish a README that sells. The product description in vault.yaml is 160 characters. Your README.md has no limit — use it to show the exact output buyers will get. Screenshots, before/after examples, and specific use cases convert browsers into buyers.
Respond to reviews. A creator who responds to feedback signals that the product is maintained. Maintenance signals reduce buyer risk perception, which increases willingness to pay.
Update frequently in the early period. A product with 5 versions in its first month shows active development. Ship small improvements, bump the version, re-publish. Each update re-surfaces your product in the "recently updated" filter.
Price in round numbers. $20 and $25 convert better than $19.99 and $24.50. The Claude Code audience is technical — they know the psychology of .99 pricing and it reads as noise.
How do I track earnings?
Your MyClaude dashboard shows total sales and revenue. For detailed transaction history, payout schedule, and tax documents, use your Stripe Express Dashboard — accessible from myclaude.sh/dashboard/settings.
Related pages
- Creator Onboarding — connect Stripe during setup
- Pricing & Revenue — buyer-facing revenue model explanation
- Publishing Your First Product — get your product live