LAUNCHPAD — Bundle Documentation

The complete launch system for digital creators. 6 products, 1 ecosystem, compound intelligence.

Bundle Version: 1.0.0 Author: Victor (@darwim) Quality: MCS-3 (100/100) — all 6 products Platforms: MyClaude + Anthropic Plugin + 33 Agent Skills platforms Created: 2026-03-28

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Table of Contents

1. Bundle Overview
2. Installation
3. Quick Start
4. Product #1: launch-brief (Skill)
5. Product #2: launch-copy (Skill)
6. Product #3: launch-strategist (Agent)
7. Product #4: launch-ops (Squad)
8. Product #5: launch-sequence (Workflow)
9. Product #6: launchpad-os (System)
10. Hierarchy & Connections
11. Pricing
12. FAQ

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1. Bundle Overview

LAUNCHPAD transforms product launches from chaotic, manual processes into a compound growth system where every launch makes the next one better.

The Problem

• Creators spend 2-4 weeks planning a launch across scattered tools
• Every launch starts from scratch — no learnings carried forward
• Copy, strategy, and execution are disconnected
• Solo creators drop balls when managing 5+ channels simultaneously

The Solution

6 interconnected products that work as one organism:

LAUNCHPAD OS (brain — remembers everything)
  └── launch-sequence (pipeline — orchestrates steps)
       ├── /launch-brief (plans — strategy in 15 min)
       ├── /launch-copy (generates — all copy assets)
       ├── launch-strategist (reviews — catches weak spots)
       └── launch-ops (executes — 5-agent coordination)

Who It's For

• Course creators launching online courses ($97-$2K+)
• Coaches selling coaching programs ($997-$10K+)
• Info-produtores with digital products ($9-$497)
• SaaS founders doing product launches
• Agencies managing client launches
• Anyone who launches products and wants to stop reinventing the wheel

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2. Installation

Full Bundle (Recommended)

myclaude install launchpad-os launch-sequence launch-ops launch-strategist launch-copy launch-brief

Individual Products

myclaude install launch-brief          # Free — strategy planning
myclaude install launch-copy           # Free — copy generation
myclaude install launch-strategist     # $69 — strategic advisor
myclaude install launch-ops            # $199 — 5-agent execution team
myclaude install launch-sequence       # $39 — automated pipeline
myclaude install launchpad-os          # $349 — complete system

Verify Installation

myclaude list | grep launch

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3. Quick Start

Option A: Full Autopilot (use the system)

/launchpad new
→ System guides you through the entire launch, step by step

Option B: Step by Step (use individual products)

/launch-brief                  # Step 1: Create strategy (15-30 min)
/launch-copy                   # Step 2: Generate all copy (10-20 min)
/launch-strategist review      # Step 3: Get strategic review (5-10 min)
/launch-ops                    # Step 4: Start coordinated execution

Option C: Just the Free Tools

/launch-brief                  # Get a structured launch plan
/launch-copy                   # Get all your copy generated
→ Execute manually from there

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4. launch-brief

Type: Skill (free) Purpose: Transforms a product idea into a complete, structured launch brief

What It Generates

How to Use

/launch-brief                          # Interactive — 3 rounds of questions
/launch-brief --mode=surface           # Quick 5-min validation
/launch-brief --mode=radical           # Deep brief with research

Modes

Key Features

• AskUserQuestion for all inputs — guided UX, not text dumps
• Hormozi Value Equation calculated for every offer
• Schwartz Awareness Scale diagnosis drives all downstream copy
• Auto-loads creator.yaml and domain-map.md when available
• Confidence tagging (◆ high / ◇ medium / ○ low) on every section

Feeds Into

→ /launch-copy (uses brief as source for all copy) → launch-strategist (reviews brief for strategic gaps) → launch-ops (uses brief's timeline for execution)

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5. launch-copy

Type: Skill (free) Purpose: Generates ALL copy assets from a launch brief

What It Generates

Email Sequence Structure

How to Use

/launch-copy                           # All assets from most recent brief
/launch-copy --asset=emails            # Only email sequence
/launch-copy --asset=lp                # Only landing page
/launch-copy --asset=ads               # Only ad variations
/launch-copy --asset=social            # Only social posts
/launch-copy --mode=surface            # Quick draft (3 emails + LP fold + 2 ads)
/launch-copy --style=aggressive        # Urgency-heavy copy

Output Structure

workspace/launch-copy/output/
├── emails/                  (8 files)
├── landing-page/            (1 complete LP)
├── ads/                     (5 variations)
├── social/                  (4 phase files)
└── copy-brief-summary.md    (quick reference)

Feeds Into

→ launch-strategist (audits copy for alignment) → launch-ops Copy Specialist (distributes assets) → launch-ops Channel Manager (deploys to channels)

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6. launch-strategist

Type: Agent ($69) Purpose: Strategic advisor that reviews, diagnoses, and recommends — like a fractional CMO

Persona

• Cognitive style: Analytical first, creative second. Challenges assumptions before validating.
• Methodology: Hormozi (value equation), Walker (PLF), Schwartz (awareness), Deiss (customer journey)
• Voice: Direct, specific, evidence-based. Never says "looks good" without proof.
• Core value: "Diagnose before prescribing."

4 Operating Modes

How to Use

/launch-strategist                     # Auto-detects phase
/launch-strategist review brief        # Review launch brief
/launch-strategist audit copy          # Audit copy assets
/launch-strategist pivot               # Live launch pivot
/launch-strategist postmortem          # Post-launch analysis

Unique Features

• Socratic Pressure: Every recommendation includes the strongest counterargument
• Confidence levels: ◆/◇/○ on every recommendation
• State persistence: Remembers across sessions via strategist-notes.md
• Decision authority matrix: Knows what to decide autonomously vs. escalate

Output Format

BRIEF REVIEW: {Product Name}

  STRENGTHS:
  ◆ {What's working and why}

  WEAKNESSES:
  ◇ {Issue} → {Impact} → {Specific fix}

  CRITICAL:
  ○ {Blocker} → {Why it kills the launch} → {Must fix}

  OVERALL: Ready / Fix {N} items / Not ready

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7. launch-ops

Type: Squad ($199) Purpose: 5-agent team that coordinates launch execution

Agent Roster

Hierarchy

        COMMANDER (routes everything)
       /      |       \
  COPY    CHANNEL    DATA
  SPEC    MANAGER   ANALYST
       \      |       /
       CRISIS HANDLER

Rule: Users talk to Commander only. Commander routes to specialists.

How to Use

/launch-ops                            # Commander assesses and suggests
/launch-ops deploy today               # Channel Manager deploys
/launch-ops check numbers              # Data Analyst reports
/launch-ops review copy                # Copy Specialist audits
/launch-ops status                     # Full status report

Key Features

• Routing table with pattern matching and escalation paths
• Handoff protocol — structured context packages between agents
• Socratic verification at every handoff (agents challenge assumptions)
• Squad ops log — persistent state across sessions
• Graceful degradation — 5 failure modes handled with fallbacks

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8. launch-sequence

Type: Workflow ($39) Purpose: Automated pipeline that orchestrates all products in sequence

Pipeline Architecture

Step 1: /launch-brief    → Strategy         [Gate G1: brief complete?]
Step 2: /launch-copy     → Copy assets      [Gate G2: copy complete?]
Step 3: launch-strategist → Strategic review [Gate G3: creator approved?]
Step 4: launch-ops       → Execution        [Gate G4: deployment ready?]
Step 5: Data Analyst     → Monitoring        [Conditional triggers]
Step 6: Post-mortem      → Learn            [On cart close]

Quality Gates

How to Use

/launch-sequence                       # Start (or resume) pipeline
/launch-sequence --from=3              # Start from specific step
/launch-sequence --status              # Show pipeline status
/launch-sequence --abort               # Abort (state saved)

Key Features

• Feedback loop: Step 3 → Step 2 (max 3 iterations) when strategist finds issues
• State persistence: Pause after any step, resume tomorrow
• Conditional triggers: Auto-escalates when metrics underperform
• Stale detection: Warns if resuming after 7+ days

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9. launchpad-os

Type: System ($349) Purpose: The living brain — orchestrates everything with compound memory

System Commands

Compound Memory

The system learns from EVERY launch:

Memory layers:

• learnings/hooks.md — High-performing hooks with open rates
• learnings/offers.md — Offer structures with conversion rates
• learnings/timelines.md — Timeline patterns with outcomes
• learnings/channels.md — Channel effectiveness per niche
• learnings/anti-patterns.md — What failed (don't repeat)
• templates/ — Reusable briefs, emails, LPs, ads from wins

Adaptive Interface

• Beginner: Guided mode, 1 launch at a time, explanations at each step
• Expert: Dashboard-first, multi-launch, direct commands, bulk operations

Cross-Launch Analytics

| Metric       | Launch 1 | Launch 2 | Launch 3 | Trend   |
|-------------|----------|----------|----------|---------|
| Revenue     | $12,400  | $18,700  | $27,300  | ↑ 120%  |
| Conv. Rate  | 2.1%     | 3.4%     | 4.8%     | ↑       |
| Email Opens | 22%      | 31%      | 35%      | ↑       |

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10. Hierarchy & Connections

Data Flow

Creator input
  ↓
/launch-brief (plans) ──────────→ launch-brief.md
  ↓
/launch-copy (generates) ───────→ output/ (emails, LP, ads, social)
  ↓
launch-strategist (reviews) ────→ strategy-review.md
  ↓ (creator approves)
launch-ops (executes) ──────────→ squad-ops-log.md
  ↓ (monitors)
Data Analyst (tracks) ──────────→ metrics dashboard
  ↓ (launch closes)
Post-mortem ────────────────────→ post-mortem.md
  ↓
launchpad-os (remembers) ───────→ memory/ (learnings + templates)
  ↓
Next launch starts SMARTER

How Products Feed Each Other

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11. Pricing

ROI Calculation

• A fractional CMO costs $3K-$15K/month
• A copywriter charges $500-$5K per launch
• A virtual assistant for ops: $1K-$3K/month
• LAUNCHPAD replaces all three for a one-time $499

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12. FAQ

Q: Do I need all 6 products? Start with the 2 free skills (/launch-brief + /launch-copy). Add paid products as you scale.

Q: Does it work for physical products? Yes. The brief, copy, and strategy frameworks adapt to any product type: courses, coaching, SaaS, digital products, physical products, services, and events.

Q: How does it compare to ChatGPT for writing copy? ChatGPT writes generic copy. LAUNCHPAD uses 5 specific copywriting methodologies (Walker, Schwartz, Halbert, Hormozi, Koe) selected per asset type. The difference is like comparing a general practitioner to a specialist surgeon.

Q: What if I only launch once a year? The free skills still save you 2-4 weeks of planning. The system's compound memory isn't useful with 1 launch, but the strategy + copy quality alone justifies the tools.

Q: Does it work on Cursor/Copilot/other platforms? Yes. All products include agentskills.yaml — the universal manifest compatible with 33+ platforms.

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Technical Specs

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LAUNCHPAD v1.0.0 — Built with MyClaude Studio Engine Quality: MCS-3 (100/100) — State-of-the-Art